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So you've created a brand strategy, completed the creative brief, and carefully looked at all design considerations; what next? If you don't know what I'm talking about, check my last few posts.Next steps in creating your brand identity:
Creative research 🖋
Before the creative team starts it’s good to look at what your competitor logos look like. It’s pointless doing all the research then creating a logo that looks similar to a competitors’. 🙏
Do your homework. Look what’s out there: what shapes do they use, fonts and colours?Always work from your brand strategy. That’s what you’ve got to translate.
How we process information is fascinating and it’s fundamental that we consider the psychology of how a brand is perceived.
The logo shapes used by big brands aren’t chosen by chance. Our brains are hard-wired to process shapes before colour and words, and our subconscious mind responds in different ways to different logo shapes, which can visually translate brand value.
If you've never created a brand, it may be a bit surprising that allllll of this goes into one simple logo - but this is how big brands like Nike and Apple created their brands.
Come back tomorrow for the last steps of brilliant brand identity creation 💡