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- 26 days ago
Khadija Rahman’s three favourite Generation campaigns:
Greater than Fear by Umar Riaz:
This campaign launched in Nov 2017 was pure poetry. It was our first foray into exploring notions of diversity through our models. We brought together 20 beautiful women who were all unique in their own ways; of varying ages, body types, complexions, and sexualities belonging to various walks of life. Umar Riaz brought these women to life through a series of very striking portraits, as well as through a film he put together where each individual brought something unique to the camera. The result was a masterful weaving of Urdu poetry visuals leaving the viewer with goose bumps.
Nai Rang by Abdullah Harris:
Maham Ali, Rabia Dasti, Zainab Zahid Ali and Alina Tauseef were the stars of this campaign shot beautifully by Abdullah Harris in March 2018. This shoot celebrated the beauty in colour, that if you were dark or fair or wheatish, or were an albino or had phulberri (vitiligo) you were normal and accepted and utterly beautiful.
The most heart-warming aspect of this campaign were messages we received from people upon viewing these images. Some of them said that they love themselves more after seeing these images. Honestly, there can be little which would be more rewarding than that.
Jagg Magg Tarey by Mahoor Jamal:
This campaign brought to life our muse No Nonsense Nighat for Eid 2019 who is unabashedly Pakistani and flaunts her love for parandas, chunky nose pins and jhoomars and all things desi, yet updated for the 21st century so has a lot of swag and doesn’t take flack from anyone, showcased in a fantastical setting starring a diverse set of models of varying ages, complexions and hair types styled immaculately by Harris Masood and art directed into a dream by Mariam Ibraaz. The end results are these gorgeous images, celebrating diversity, generating important debates about beauty and are unconscionably Pakistani.
@generation_pk @khadijarahman @abdullahharisfilms @umarriazfoto
Art Direction + Photography: @mahoorjamal
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